This just in: We’re a Fast Company Innovation by Design winner! 🎉 We’re honored to be recognized as the Established Excellence winner in this year’s awards for our #GenAI-powered global rebrand. The Orb Foundry, which began as a GenAI experiment, evolved into a tool capable of creating bespoke branded assets at speed and scale (including for our own brand) and became a conversation starter around GenAI’s role in marketing, branding and content creation. Using the Orb Foundry for our rebrand last year, which contributed to measurable brand impact, is proof of how we “walk the walk” in building AI-powered, scalable creative systems. 👏 Congratulations to the teams that developed the tool that ultimately helped bring the new #DeloitteDigital brand to life — and special thanks to those that led the project forward: Tracey Smith, Trisha Pancio, Maggie Gross, Tim Juravich, Courtney Sherman and our friends at HashedInbyDeloitte. This award is a testament to your commitment to innovation ...