Set design and the details • work for charlyusa_ • The 2025 Heritage Collection, a lifestyle-led capsule that celebrates the vibrancy, artistry, and mythology of Mexican heritage. The collection pays homage to deep-rooted Mexican traditions through a modern football-inspired lens with four stunning jerseys and the caps to match.
• Collaborated with the CHARLY team to lead set design and construction, prop sourcing, creative direction, and photography - capturing both styled model shots and detailed product imagery for the jersey launch. • Fun fact the framed photos used are all from my travels around Mexico - taken on my moms vintage 1970s Minolta GX1 • • • The Team: Digitech, Lighting Director, Color Grade: joshhuskin Video : thekevinmichaelfilms Hair and Make-up: katfranklinmua In Frame: ronnietheethird & thetoastylife • Shot at: opensetstudios • #soccer #lifestyle #commericalphotography #setdesign #mexican #futból #worldcup #héritage #apparel #fifa