Yes, she’s a caregiver. But she’s also a creator, a leader, a learner, a fan and so much more…🗣️ 92% say family influences their purchasing, but identity is more than a role. Brands that acknowledge her whole self, not just the labels, build deeper trust.✍️ 🔎Learn how your brand can meet her where she is through our latest research, The Collective® Economy: A Global Understanding of Women’s Buying Power. #WeAreTheCollective