The Great British Bake Off winner John Whaite is leaving adult subscription service 0nlyF4ns behind to focus on his baking business. Whaite announced back in February that he would be starting an 0nlyF4ns account featuring explicit gay content, and would be “leaving the TV industry” firmly in his past. At the time, he said he would be “focussing on business” including both 0nlyF4ns and his sweet treats company Ruff Puff Brownies. In a post on Instagram on 16 September, Whaite revealed that his brownie business – plus his first brick and mortar store Ruff Puff Bakehouse, which opened Mawdesley in April – had given him “a true sense of purpose again”. “I’m leaving 0nlyF4ns,” he wrote in the post, which included a selfie of the former Strictly Come Dancing finalist and his dog. “Life has shifted in a way I couldn’t have predicted — Ruff Puff Bakehouse and Ruff Puff Brownies have taken up so much of my time, but in the best possible way. They’ve reminded me of a talent I’d neglected, ...