PARK BO-GUM JOINS THE NORTH FACE: A NEW ERA OF OUTDOOR ELEGANCE BEGINS The ever-smiling good boy Park Bo-gum and the leading South Korean outdoor brand, The North Face are joining forces once again to create ‘Bogum Magic’. Youngone Outdoor (CEO Sung Ki-hak)’s global outdoor brand, The North Face, has announced actor Park Bo-gum, beloved by a wide range of generations for his appearance, acting skills, star quality, and character, as its new brand ambassador. Some of the new autumn/winter season product photos have already been released. The North Face, a brand by Youngone Outdoor that showcases products with innovative technology and sophisticated designs to meet rapidly changing consumer needs every season, stated: “Park Bo-gum’s bright and healthy image, his charming appeal to people of all ages, and his positive energy, as he crosses various genres and fields while continuing his ‘unstoppable exploration’, aligns well with The North Face’s image, leading us to select him as our b...