USE YOUR EMAIL LIST!! But make it count. More below! In my most recent webinar with leagueapps; We discuss how to use newsletters effectively, especially during low activity times. The key is to provide an enticing ‘carrot’ or offer, such as a discount, to get people to click and engage with the content. This can act as a ‘Trojan horse’ to lead them to the desired conversion, whether that’s reading more content or taking a specific action. The goal is to give the audience something they care about and find valuable, rather than just sending a newsletter for the sake of it. #smallbusinesstips #digitalmarketingtips #newsletter #engagement #leagueapps #smallbusinesstips #clubmarketing