Do you know the difference between Generic and Authentic knowledge? Authentic knowledge represents a deep, experiential understanding of how products perform in actual situations. Read about how you can improve the customer experience by teaching authentic knowledge to your employees in my latest article on page 17 in Fishing Tackle Retailer. #customerservice #authenticknowlege #retail #fishingindustry #Fishingtackleretailer fliphtml5.com/bookcase/hsbzi