1997: THE LAST GOOD YEAR
So 1996 was officially the end of the golden era of sportswear, but 1997 is the last gasps of the world we once knew🫠
This hybrid SI x NFL collab catalog tells an interesting story: In 1997, most teams were split between Wilson, Starter, and Nike for their jerseys, with several using Reebok and a handful rocking Russell or Puma.
After ‘97, it changed forever. 😔
#vintagesportswear#90s#90svintage#nfl#sportsmarketing