Bozoma Saint John has spent 25 years in the marketing world, serving as a former chief marketing or brand officer at companies including Netflix, Uber, and Apple Music. Now, she's taking her expertise to serve as a mentor on Jimmy Fallon's new unscripted reality series on NBC, where he launches a marketing firm and brings on top-tier creatives to reimagine marketing. At the Fast Company Innovation Festival, badassboz explains why she takes her role on "On Brand with Jimmy Fallon" seriously: "It has real life consequences." #FCFestival