@augmentedrealityco exploration for the Cactus Jack apparel collaboration with 28 different universities, Mitchell & Ness, Fanatics, and Lids. Ideation, development, and production by ARC. The commercial features a 3D recreation of Travis Scott, clothing items from the collection, and a personified version of pop-up stores that launched across the USA. Thank you to: @hype3dcreative @wa.ts.on @aimad_bro Dylan