Ever taken a bite of a Rice Krispies Treats bar and suddenly found yourself bouncing through marshmallow clouds past talking walruses? You’re not the only one. With fcbnewyork’s “Treat Your Inner Child” campaign, we’re inviting grown-ups everywhere to rediscover the simplistic joy of childhood one delicious bite at a time. Huge thanks to the teams at FCB and Kellanova/Rice Krispies Treats for turning marshmallow magic into reality.
#TreatYourInnerChild #NeverFinished