. Atelio The Branding Studio ateliobranding - 7UP Reimagined Through the Cultural Lens of Bangladeshi Rickshaw Art . We reimagined 7UP through the lens of Bangladesh’s rickshaw artistry, bringing Fido Dido into a world that feels familiar to us yet refreshing to the brand. Instead of his usual casual lounging, Fido is now riding a rickshaw, embraced by vibrant colors and intricate motifs. Every detail in the illustrations — from the bright floral flourishes to the traditional geometric patterns — is inspired by rickshaw painting traditions. . #campaign #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #illustration #typography #packagingdesign #labeldesign #rickshawart #worldbranddesign #worldbranddesignsociety