When thinking ‘dress watch’, finesse, craftsmanship and elegance immediately comes to mind, but if uniqueness and singularity doesn’t come beforehand in the creative process, it might as well lead to creating « just another dress watch ». Shape is certainly what matters most, building an aesthetic signature that will speak louder than any brand name and define an identity that is sure not to be mistaken. This is how we built the ref. 1174 around this stadium: this elongated circle with straight sides, fluid, strong and resolutely modern. An antique shape that has been around for thousands of years, yet has never before been used by watchmakers. Unique, you said ? #serica #sericawatches #serica1174 #sericaparade