Since our very beginning, our ambition has always been the same: bringing to life unique mechanical instruments to perform in the most demanding environments. But not only. We also make sure every SERICA is so carefully crafted that it’d be just as much at ease for the finest occasions… A core idea that these new campaigns are here to convey. #serica #serica5303 #swissmade #cosc #antimagneticwatch #watchmaking #watchcollector #horology #watchfam