Building a brand image isn't merely stamping a logo on somebody else's design. It is first and foremost about giving life to a singular aesthetic that is uniquely your own. Only then do we believe that a trademark should appear and that it is worth subtly sealing a creation with a sense of pride. Happy to unveil the new Serica logo. It represents in its original shape a mountain reflecting on a lake and is soon also to appear on pin buckles for other references... #serica #sericawatches #watchmaking #sportswatches #goingtheextramile #automaticwatches #refinedsimplicity #toughwithcharm #swissmade #5303 #serica5303 #COSC #5303cosc #chronometer #amagnetic #antimagnetic