The second portrait of our Serica Stories is coming soon. In this upcoming short movie, we'll introduce our friend Kelly Virchow, who has been rocking his 5303 in California for a while now. It is rather impossible to describe Kelly in one word, and we certainly would not want to do so. He's been a Motorbike racer, a business owner. He is a husband and a father of two. But maybe just as importantly, Kelly has got an eye for unusual things that places him among the coolest cats we know, and made his quest to surround himself with beauty, a successful one... Coming soon… #serica #sericawatches #watchmaking #sportswatches #goingtheextramile #automaticwatches #refinedsimplicity #toughwithcharm #swissmade #5303 #5303blue #sericastories