SOFT POWER: THE STORYBOOK CHARM OF MINJUKIM’S 8SECONDS CAPSULE Liz of IVE has been unveiled as the new face of the MINJUKIM × 8Seconds collaboration, and she does not disappoint. With her arrival as model for the campaign, she brings a blend of delicate fantasy and street casual to fall fashion that feels both fresh and deeply considered. The collection is inspired by a blooming rose garden, featuring pieces that range from cropped jackets and balloon skirts to floral tulle dresses and embroidered cardigans. These are styles that speak to romantic imaginations yet grounded in wearable everyday elegance. Liz’s role is more than aesthetic. As a global Gen Z icon admired for her visual presence, she gives this line its soul—transforming whimsical design into a lived experience. The synergy between MINJUKIM’s dreamy motifs and 8Seconds’ casual approach is perfectly embodied in her poised confidence. With strong engagement from young consumers, this campaign positions both brand and ar...