If your sparkling water brand is only available in PET or cans, you could be short-changing your brand story. Our recent deep dive into the U.S. sparkling water category revealed something surprising. There’s a segment of consumers actively looking for sparkling water in glass and not finding it. These are often your most loyal, brand-aligned consumers. And they’re ready to trade up for that elevated moment in their regular day. Glass packaging may be the untapped growth lever you need to explore. Ready to connect more deeply with your consumers? Let’s talk about what glass can unlock. #SparklingWater #BeverageIndustry #PackagingMatters #PremiumPackaging #GlassPackaging #BrandInnovation #ConsumerExperience #BrandStrategy #SustainablePackaging #PackagingDesign #FoodAndBeverage #ProductDesign #EcoFriendlyPackaging