In this episode, David Brickley sits down with Casey Hurbis, Chief Marketing Officer at BetMGM, to talk about brand-building in crowded markets, the evolution of betting, and how smart marketers earn attention. They cover: - Why a great customer experience still beats a great offer - The biggest challenge in regulated markets—and how BetMGM navigates 29 states - The power of loyalty programs in a world of app-switching bettors - How Casey approached rebranding BetMGM (and why Jon Hamm was the right call) - The biggest mistake marketers make when jumping into new spaces Casey also opens up about what he looks for in brand ambassadors, the tools that help him do his job, and what advice he gives to rising marketers trying to make it to the CMO seat. Chapters 03:09 Rocket Mortgage 09:28 BetMGM Challenge 15:36 BetMGM Brick and Mortar 24:15 Media Changes 31:10 Marketing Optimizations and Adjustments 36:57 Testing and Learn 39:37 Hijacking Culture 42:50 Authenticity Value 46:28 Best Campa...