Two retailers seem to be doing especially well lately as many shoppers look to save money: the discount grocer Aldi and the off-price retailer T.J. Maxx. One growing supermarket chain, Grocery Outlet, seems to merge the two business models. Like Aldi's locations, Grocery Outlet stores tend to be smaller than traditional supermarkets and emphasize low prices. But the California chain doesn't rely solely on store brands to cut costs: Like T.J. Maxx, it often sells products that its competitors — or the brands that make them — can't or don't want to sell themselves. Those can include products that are being discontinued by their manufacturer or items that were meant for other industries. Business Insider's Alex Bitter wanted to experience what it's like to shop at Grocery Outlet for himself. See what he saw at the link in our bio. Story by Alex Bitter (Credit: Alex Bitter/Business Insider) #groceryoutlet #groceries #retail