Are your creatives GenAI-ready? Klarna CMO David Sandstrom believes that creativity will be as important as ever as AI becomes more accessible. In our latest episode of Marketing Beyond, David shares why true creativity will set great brands apart as #AI becomes more accessible. He believes that as these tools level the playing field, how people use them to bring bold ideas and fresh perspectives to life will make campaigns truly shine. Listen to the full episode on our website by clicking the link in our bio or by searching “Marketing Beyond with Alan Hart” wherever you get your podcasts. #CannesLions25 #DDCannesLions