For over a decade, Superchief Gallery has been a cornerstone of LA’s underground scene, showcasing street art, photography, and work made on the cultural fringes. Despite its role as an experimental hub, mounting financial challenges in recent years have put the space at risk of closing. In an effort to keep the gallery running, Founder Bill Dunleavy is thinking outside the white cube, turning to alternative revenue models like crowdfunding to save the beloved space. Despite the popularity of Superchief among artists and visitors alike, Dunleavy says that art sales have been declining recently, as have corporate sponsorships. Although most of the work that the gallery sells is priced at $2,000 or less, its sales have been affected by the same market downturn that has shaken blue-chip galleries. To supplement art sales, Superchief has relied on sponsorships from media, skateboarding, and beverage companies, which have shifted to other markets like music festivals. Read the full story...