At New York Fashion Week SS26, Jungkook (mnijungkook) showed up as Calvin Klein’s (calvinklein) global ambassador — and just his arrival alone generated an estimated $825,000 USD in media impact value, proving his unmatched influence. On Calvin Klein’s official socials, the top 5 video posts featuring him drove over 4.4 million engagements, while on X, more than 1.3 million posts were created in just one day — making him the most-mentioned musician of the event. According to WWD, Calvin Klein scored an engagement value of 12.9 million, more than triple Michael Kors (who had held the #1 spot for six straight years). Meanwhile, hashtags like #jungkookxcalvinklein and #jungkooknyfw dominated the trending charts, cementing Jungkook’s reign over NYFW. Everything he touches really does turn to gold. 🖤✨ 🎥 calvinklein #Jungkook #CalvinKlein #eyop_celeb