Somi (somsomi0309) is heading to Paris to spread the word on K-fashion 🇰🇷✨ She’s officially been named ambassador for CONCEPT KOREA (kocca_fashion) — a global fashion initiative hosted by the Ministry of Culture, Sports and Tourism (mcstkorea) and organized by KOCCA (kocca_officia). On Sept 29–30, Concept Korea will take over Palais de Tokyo in Paris for its third runway, showcasing 2026 S/S collections from standout Korean labels making waves on the global scene: 👗 KIMHĒKIM (maison_kimhekim) 👠 BONBOM (__bonbom) 👜 RE RHEE (rerhee_official) As the new face of Concept Korea, Somi is expected to be a powerful voice bringing the energy and allure of K-fashion straight to the global Gen Z audience. Stay tuned — Somi’s journey with K-fashion on the world stage is just getting started! 🌍💖 #CONCEPTKOREA #KFASHION #JeonSomi #Somi #eyop_fashion