Demna 任下的 Gucci 今天在米蘭時裝周發布首個系列！以「La Famiglia」（家族）為主題的新系列為 Gucci 拉開序幕，品牌呈現名為《The Tiger》的影片，DemiMoore、EdwardNortonOfficial、#EdHarris、KendallJenner 和 AlexConsani 等化身成為 Gucci 家族成員，戲劇橋段接踵而至，每一個套裝都被賦予了各種各樣的個性：大明星、時尚達人、導演甚至還有怒火中燒的女人。Gucci 用時裝和個性鮮明的人物角色呈現了一個又一個生動的家族形象，而其中還暗含着許多品牌的經典元素：硬殼行李箱、經典紅綠條紋、馬銜扣、GG Monogram、鱷魚皮以及 Tom Ford 時期的性感風格。 儘管全新系列依然帶着 Demna 標誌性的反諷手法，但也不難看出他採取了造型預覽、概念影片這種更加柔和的方式來接手這個傳承百年的時裝品牌，讓大家更容易過渡到將於明年年初正式發布的時裝騷。 Our first glimpse of Demna's debut for Gucci was nothing short of cinematic. At Milan Fashion Week, the brand premiered "The Tiger", a short film starring Demi Moore, Edward Norton, Ed Harris, Kendall Jenner, Alex Consani, and more as members of the Gucci family. The film brings the new collection, "La Famiglia", to life, comprising a diverse array of Gucci personas, each with a distinctive look. This unforgettable premiere marks the beginning of Gucci's next chapter under Demna, with his full vision set to be unveiled in February next year. #voguehkrunway