🚨 WE’RE CHANGING THE GAME PTF Lab and Shawne Merriman’s Lights Out Sports just debuted real-time AI-powered ads at #LightsOut27 Virtual sponsors appeared during the live broadcast - a first-ever in MMA! “We’ve just opened the door for a whole new way to monetize live sports,” shawnemerriman What are your thoughts about the new tech? #LightsOut #PTFLab #ShawneMerriman #MMA #SportsTech