To be a goofy guy, you also have to be an incredibly dedicated person. At least, that’s the truth for 38-year-old comedian and content creator Morgan Jay, who coined the term "goofy guy" to capture his mix of lighthearted crowdwork, musical performance, and playful irreverence. Clips from his live show, where he sings and interacts with his audience using a microphone and autotune, have helped him reach 5 million Instagram followers and 7.5 million TikTok followers. This isn’t a case of getting lucky. It’s success with intention. "Every song I write has a structure built into it to do crowd work," he tells Mashable. After every show, he has a meeting with his team to talk about what worked, what didn’t, and of course, which "moments we can clip." He takes notes, hands off the footage to an editor, who cuts it down and sends it back. Together, they decide what to post. He is constantly thinking about how to evolve — how to keep his audience engaged and momentum going. He’s also just hap...