The future of fandom is female. 👑 Women fans aren’t just watching the game, they’re shaping the industry. From controlling trillions in spending power to demanding authentic connection, the opportunities for brands, teams, and leagues have never been bigger. Swipe through to see the stats, the gaps, and the opportunity to win her loyalty. 💡 Visit the link in our story for the full report 👉 #WeAreTheCollective