“This generation is loyal-ish; they’re playing the competitive ‘brand field’ for now, while keeping their eyes out for brands worthy of their long-term love.” Learn what it takes to enter a monogamous relationship with your Gen Z customers inside our ALMANAC report, “The Funnel is F*cked.” #creativeagency #marketingstrategy #genz #marketingagency #youthculture #brandloyalty