Gen Z is obsessed with fandom culture, and The Summer I Turned Pretty x Coach really is THE partnership of the summer. 👜🌊✨ From creative product placement, shoppable show-watching experiences, and even leveraging the main character as a fashion influencer, we've been watching (alongside millions of fans) as season 3 unfolds. Check out some deeper insights on how Fandom can be leveraged to bring brands into the cultural conversation. #creativeagency #youthculture #socialmediamarketing #genz #influencermarketing #fandom #tsitp #coach #thesummeriturnedpretty