Brause is speaking truth! 💯 The better-for-you category isn’t just a trend - it’s the future of CPG, and retailers are hungry for authentic BFY brands that deliver real health benefits. But getting acknowledged by retailers as an emerging BFY brand? That’s where Startup CPG steps in as your ultimate partner in success! We bridge the gap between innovative better-for-you products and the retailers who want to stock them. 🤝 . . . #cpg #emergingbrand #founder #advice #tips #entrylevel #category