#SXSW is defined by the kind of once-in-a-lifetime moments you won’t find anywhere else. The Purple One, a.k.a. Prince, continues to be one of the most iconic SX performances. The once-in-a-lifetime SXSW 2013 showcase at La Zona Rosa lasted over three hours, where he played top hits like “Purple Rain” and “1999.” Just one more day until #SXSW2026 badges go on sale. Let’s make this year one to remember. 💜