. Butterfly Cannon butterflycannon - Butterfly Cannon Creates Bold New Look for Rimmel London’s rimmellondon Active Beauty Range: ‘Kind and Free’ . Rimmel London has been leading the sustainable clean beauty charge with its Kind & Free range, featuring minimalist, natural, vegan formulas. But the world of beauty and especially clean beauty, has changed considerably over the past decade. Consumers are more demanding, more discerning - and younger. Gen Z is yesterday’s news; it’s all about Gen Alpha. And clean beauty is no longer a niche with them, it’s the norm. The creative studio Butterfly Cannon was brought onboard to redesign Rimmel’s new skin tints, co-created with Gen Alpha to target their real skin concerns. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #typography #packagingdesign #photography #labeldesign #RimmelLondon #worldbranddesign #worldbranddesignsociety