A NEW WIND BLOWS: CHA EUN-WOO JOINS ABIB AS GLOBAL AMBASSADOR Korean beauty brand Abib has officially named actor and singer Cha Eun-woo as its new global ambassador, marking a significant step in the brand’s evolving identity and international reach. This collaboration, launched under the poetic campaign title “A New Wind”, embodies Abib’s clean, minimalist philosophy and aims to expand its influence far beyond South Korea. Even while fulfilling his military service, Cha Eun-woo’s enduring presence continues to captivate both the fashion and beauty industries. His refined image, known for its calm elegance and youthful radiance, perfectly complements Abib’s brand values — gentle skincare solutions built on purity, science, and simplicity. Abib’s product lines, loved for their skin-calming properties and modern design, are set to gain greater visibility across Southeast Asia, Europe, and the United States, with Cha Eun-woo at the forefront of this expansion. The campaign highlights ...