Amazon unveiled a new grocery brand named — wait for it — Amazon Grocery.
The e-commerce giant is merging two of its private-label grocery brands — Amazon Fresh and Happy Belly — into one budget-minded offering with simpler packaging, the company said on Wednesday.
Amazon Grocery offers more than 1,000 grocery items, most of which are priced at less than $5, the company said. "They don't compromise on quality or taste," Whole Foods CEO and president of Amazon's grocery stores Jason Buechel said in a statement.
The brand is available now online and in-store in select US markets.
Read more about what Amazon Grocery is offering at the link in our bio.
Story by Dominick Reuter
(Credit: Amazon)
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