underarmour x gtathletics 🐝 Haven’t posted work in a while, but felt like this is one I had to share. Grateful I was able to tell this story, because even though it’s not the first time it’s been told, I feel like it’s the first time Under Armour has told it so succinctly. Thinking of all the small (and now incredibly large) impacts UA has had on my life even from when I was a kid, it’s surreal knowing the significance of this story and how different things could be. It’s also truly inspiring hearing what it took to get UA off the ground, which I’d attribute mostly to kevinplank96’s elite entrepreneurial mindset.