Collective bargaining in college sports will be pushed by schools — not athletes. Why? Right now, schools are capped at $20.5M/year in athlete pay. But third-party NIL deals? Still uncapped. Without unionization, athletes could eventually claim 50–70% of total department revenue. That’s why the pressure is building — inside the building. #NIL #CollegeSports #AthletePay #CollegeFootball #StudentAthletes #NCAA #Opendorse