At
#TheGrill2025, Disney and Warner Bros. execs said the key to unexpected box office wins in Asia is trusting local teams.
Using the surprise $40M success of
#F1 in Korea as an example, they credited quick pivots, exhibitor support and word-of-mouth buzz for turning a regional hit into a breakout.
“Trust your local teams,” said President of Global Distribution, Warner Bros. Pictures Jeff Goldstein. "World audiences aren’t monolithic. They’re really very different.”