We’ve got a dirty little secret to share with you... the first round of #SXSW2026 Conference programming is officially here. therejects: Once a pillar of the major label system, the now completely independent group will share how their sold-out House Party Tour reimagined live music by performing in backyards, skateparks, and unique spaces for fans and artists. Paula Kerger: The longest-serving President and CEO of pbs will share how she plans to keep the platform alive, with or without federal funding. russ: Continuing on the trend of independent artists, the chart-topping artist will detail discuss how independence, fan engagement, and alternative strategies fueled his global success. jackconte: Subscribed to any of your favorite creators’ patreon channels? Jack Conte is the mastermind and co-founder/CEO behind the company aiming to disrupt the future of the creator economy. amywebbfuturist: CEO, futurist, and long-time SXSW alum will return to the stage to deliver her yearly ex...