Disney briefly suspended Jimmy Kimmel Live! — and the fallout may have cost them big.
According to reports, 1.7 million subscribers canceled Disney+, Hulu, and ESPN+ between Sept. 17 and Sept. 23, a 436% spike above baseline churn. At $10 per month, that could mean $17M in lost monthly revenue — closer to $20M as subscription prices rise in October.
Meanwhile, Jimmy Kimmel’s return episode posted record ratings, becoming his most-watched monologue on YouTube. But the cancellations show just how sensitive Disney’s streaming business is to controversy.
Disney stock trades near $114, up 3.2% year-to-date. Investors will watch the company’s November earnings to see if streaming losses become a bigger headwind.
Was this suspension a costly mistake — or just a temporary blip?
#DisneyPlus #DIS #JimmyKimmel
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