JYP has just revealed his master plan to globalize K-Culture as Co-Chair of the Presidential Committee on Cultural Exchange 🇰🇷🌏 At yesterday’s launch ceremony, he announced “Fanomenon” — a global entertainment awards show kicking off in Korea in Dec 2027, then touring major cities every year. The awards will spotlight global artists, content, and brands driven by fan-powered phenomena, aiming to expand beyond K-pop into film, gaming, food, and more. 🎶🎮🍜✨ He also pledged to: - Build a world-class performance venue in Korea 🏟️ - Open K-Culture flagship stores in 7 cities worldwide 🏬 - Launch a hotline to support K-Culture events 📞 - Strengthen global IP management 🔒 With K-Pop, K-Drama, K-Food, and K-Beauty already making waves, the question is: can JYP’s blueprint cement K-Culture as a permanent global force — and open new categories to the world? 👀 #JYP #KCulture #Kpop #Fanomenon #eyop_news