It was a real privilege for us at EatSleep Media to produce the cymru ’s Alzheimer’s Awareness Mascot video with joe16led , telling the story of young Chris and his incredible journey. It’s been incredibly rewarding to hear from Chris’ family that the film reflects his personality so well — feedback like that means so much to us as storytellers. We can’t wait to see Chris stepping out onto the Wembley pitch and singing his heart out. A truly special moment, and we’re proud to have played a part in sharing it. #AlzheimersAwareness #FAW #eatsleepmedia