Another incredible panel at the CALS Conference! Jeff Purinton (EVP, learfield_) was joined by leaders in college athletics: 🎙️ Tommy McClelland (riceathletics) 🎙️ Jared Mosley (meangreensports) 🎙️ DeWayne Peevy (depaulathletics) 🎙️ Rob Sine (poweredbybps) They unpacked the tools and strategies that fuel revenue growth, deepen fan engagement, and power the future of college sports. #CALS2025 #CollegeAthletics #SportsLeadership #AthleticDirectors