Most parents would say cigarettes are not toys, but Naman Gupta from Noida, India has found a sustainable way to recycle cigarette butt litter… into stuffed animals. Gupta and his brother founded Code Effort Private Limited (codeeffort) which scans for toxic metals, then processes and treats the product until it’s safe to be upcycled as filling for plush stuffies. #recycling #upcycling #recycle #upcycle #environmental