#ICYMI: The State of Creator Marketing 2025-2026 is here 👏 Building on six years of insights, this report shows how creator marketing has evolved and what’s next in 2026. Some of this year's biggest takeaways? 👀 ➡️ Creator marketing isn’t slowing down—it’s booming, with reported budgets up 171% YoY even amid economic uncertainty ➡️ Follower count is out—brand suitability is now the top factor brands consider when partnering with creators The era of efficacy is here: programs are now focused on measuring impact, moving fast, leveraging AI, mitigating risk, and partnering with the right creators to drive maximum ROI 📈 Turn insights into results, download the full report at the link in bio 🔗 #CreatorMarketing #Marketing #CreatorIQ #InfluencerMarketing #CreatorEconomy