10 years later and kyliecosmetics still reigns 👑 wwd breaks down how the OG celebrity-founded viral brand is having a major comeback moment thanks to content creators—racking up $39M EMV in July and August alone (its buzziest year since 2020) 📊 CreatorIQ’s Director of Research & Insights Alex Rawitz weighs in on what’s driving the momentum—spoiler: tiktok is a big part of the story 👀 Read the full coverage here at the link in bio 🔗 #WWD #KylieCosmetics #CreatorMarkteting #InfluencerMarketing #CreatorEconomy #KylieJenner