Which Maxx is maxxing out its creator marketing? 👀 We compared tjmaxx (U.S.) and tkmaxxuk (Europe) from 2020–2024, and here’s what we found ⬇️ 📈 Both are growing fast, but TJ’s U.S. creator presence is massive compared to TK’s 🎯 tiktok and instagram rule the game, accounting for 95%+ of EMV in both regions 💡 TK’s boost comes from impactful content, TJ’s from a surge in creator volume Bottom line: no matter the side of the pond, the Maxx brand knows how to win with creators 👏 Check out the full breakdown in our How to Build Brands and Influence People (HBBIP) newsletter ✉️ Link in bio 🔗 #CreatorMarketing #TJMaxx #TJMaxxFinds #TKMaxx #InfluencerMarketing #CreatorEconomy #Retail #Maxxinista