How can a legacy brand succeed with creator marketing? Just ask dove 🕊️ The brand exemplifies unilever CEO Fernando Fernandez’s commitment to spend 50% of the conglomerate's media budget on social channels and invest 20x in creator marketing 📈 With a smart platform strategy, authentic partnerships, and a mission that resonates, Dove has built one of the most effective creator programs in the world 🏆 From global tiktok growth to a purpose-driven partner program, we’re breaking down what’s working for Dove and why 👏 Want insights like these in your inbox? Subscribe to our weekly How to Build Brands and Influence People newsletter for more real-world insights 📥 Link in bio 🔗 #CreatorMarketing #Dove #Unilever #InfluencerMarketing #CreatorEconomy