rhode's $1B acquisition is more than a headline, it’s a defining moment in the rise of creator-led brand power ⭐ As our CMO Brit Starr explains: "Creators are fundamental to brand equity: No longer a side channel, creators are now core to building brand value and cultural relevance." From charlottetilbury to officialbyredo, creator marketing is proving to be the secret sauce behind billion-dollar beauty and lifestyle deals—shaping the future of brand growth and acquisition strategy 🔑 Head over to adweek to read why creator-led growth is the new gold standard for investors and marketers alike ✨ Link in bio 🔗 #CreatorMarketing #InfluencerMarketing #CreatorEconomy #AdWeek #Rhode