“The last thing we want to do as global, is dictate what has to be done and not listen to the regional teams.” — marydollhaslam ghdhair Europe is a creator marketing leader and beauty tops the charts, with 5 of the 10 biggest EMV brands based in EMEA. But it’s not just geography, it’s strategy. These brands turn cultural nuance into competitive edge 🏆 From 2023–2025 EMEA’s beauty content outperformed the U.S., driving: 📊 2.3x more impressions 🔥 1.7x higher engagement 💸 1.4x more EMV At CreatorIQ Connect Europe, brand leaders made one thing clear: trusting your local teams is key. They know what resonates and which creators will actually move the needle 💥 EMEA isn’t following the U.S. playbook, they’re rewriting it. Dive into what they’re doing differently at the link in bio 🔗 #CreatorMarketing #CreatorIQConnect #EMEA #InfluencerMarketing #Marketer #CreatorEconomy